Experience leading full scale website re-designs, creative and UX, platform migration. I've led 6 re-launches for 5 brands in the last 5 years. I've done this in-house and with agency partners. I've worked with complex platforms such as sales force, BigC and launched 5 Shopify sites. I showcase my most recent website re-launch - Proof.

Scope covered soup to nuts -asset & media production, full scope UX, CRM experiences, bundle experience.  I also launched the Teen Proof tabbed website experience in 2022.